Senior Analyst / Analytics & SEO (It depends on who you find, typically two different people, this is a SEO version.)

The Position

The Senior Analyst will be responsible for developing SEO strategies for our strategic practice. The senior analyst reports to the Director of Strategy in a highly collaborative and team-oriented environment with the aim of providing SEO leadership in managing the strategic marketing programs for some of the most recognized brands in the world.

The Role

The Senior Analyst (SA) develops SEO thinking for our strategic programs for our clients on an ongoing and project basis. S/he will create and maintain relationships with existing and potential clients, developing strategic solutions and plans that best fit the agency and clients’ needs. The senior analyst will translate clients’ business goals into successful search engine optimization strategies, perform technical site analysis, competitive/keyword research, and link analysis. They will also be responsible for optimizing various site elements, including site structure, content based marketing campaigns and guiding the development of reports which highlight the qualitative and quantitative trends from ongoing SEO efforts. The SA will also manage the campaign measurement process to ensure that clients and agency are aligned on key performance metrics, establishing realistic business goals, and providing accountability through reporting and analytics, and providing optimized strategies moving forward. In this role, the SST insures that the agency provides:

Sound and responsible marketing counseling and planning.
Innovator and influencer level communications.
Deliver a consistently superior creative product.
Work that is strategic and above all creative.

The Requirements

BA/BS Business, Marketing or information technology, minimum of three years of advertising or interactive agency SEO experience.
Interest in and aptitude for creative business and marketing solutions
Have an understanding of all digital media disciplines.
Proven ability to synthesize data/results, identify trends/key findings and present innovative integrated SEO recommendations that go beyond existing scope of work to achieve clients' marketing and communications objectives
Strong technical knowledge of backend and front-end development and design (Intermediate knowledge of HTML and JavaScript is required, working knowledge of PHP and/or Python a big plus).
Able to apply creativity in engineering and guiding technical teams towards implementing solutions regardless of, but informed by a client’s technology stack
Knowledge of SEO platforms including BrightEdge, Conductor Searchlight, Raven Tools, Advanced Web Ranking, and/or SEOmoz.
Demonstrate strong interpersonal, verbal and written communication skills
Excellent presentation skills that encompass clear, compelling communications
Ability to manage multiple business initiatives in an entrepreneurial environment
Expert knowledge of all functional agency departments, capabilities and service areas
Deep understanding of a wide range of industries, markets and brands, and what it takes to stand out and service them
Exceptional communication and presentation skills
Flexibility with schedule to meet client commitments, traveling as required.
Great project management abilities
Self motivated and willing to expand knowledge
Ability to self-manage while managing assigned teams and projects.

Major Contacts

The Senior Analyst position requires ongoing and in-depth interactions with the following: The SA reports to the Head of Strategic Services. Within the agency, the SA is a project leader for our SEO strategic programs and client integration efforts. As assigned, the SA has overall project responsibility for leading assigned client strategic services effort. Within the agency, the SA works closely with all agency personnel in developing plans, recommendations and deliverables. The SA will have direct client contact with new and existing assigned agency clients, PR and consultants, media partners and potential agency partners.

Responsibilities and Duties

The Senior Analyst has four areas of responsibility (specific duties of each are explained below)

Planning, Analyzing, Evaluating

Develop workable budgets, work plans and realistic timetables.
Collaborates with other members of the strategy department, Account Supervisor or Manager, Client Services, on preparation of marketing recommendations, strategies and actions for the client.
Reviews, analyzes and evaluates the following, relative to the client’s needs and objectives: SEO & SEM needs and programs, media output, creative output, research reports and client data.
Defining project scope, estimate and writing proposals, works with producer in the creation of project specifications and time plans.
Understand business objectives, challenges and opportunities of target and industry
Develop in collaboration with the The agency team, innovative and / or differentiating products and services
Understands and can analyze a client’s personas, marketing positions, and consumer journeys.

Team Leading, Coordinating, Managing

Develop integrated SEO marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals and objectives
Generate and drive insight for internal and client audiences around media, brands, consumers, and experiences
Represent the agency at conferences, events and symposiums
Provide market research, analyses and insights into latest industry trends
Position Impact with key industry influencers and though leaders
Maintain, grow and develop existing client accounts.
Monitoring and enforcing new business risk and constraints (schedule / scope / resources)
Champion internal systems for higher productivity working

Strategic Project Management

Manage assigned agency strategy efforts and projects, involved with projects from start to finish, ensuring successful project completion against deadlines.
Product manage long term properties including: positioning development, marketing plans, manufacturing or development needs, timeline and roadmap planning, stats analysis and reporting
Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals and objectives
Generate and drive SEO insight for internal and client audiences around media, brands, consumers, and experiences
Design, execute and manage research
Manage measurement, analytics, data gathering, and reporting for clients’ and agency
Provide strategic branding thought leadership and expertise to expand business relationships
Oversee development of SEO related marketing plans and creative briefs
Developing and implementing new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams
Work with all departments to develop integrated solutions and expand the services BG provides to clients
Actively participates in client presentations
Help lead research initiatives and manage outside consultants