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During my twenty years of creative firm experience in the New York City area, I've found that agencies and creative firms benefit strongly from clarity of process and a defined workflow (not too complicated and not too simple that we become lost). It's this clarity that makes projects successful and less stressful when we are all working the long days in creative land.
Process is a baseline for what should happen. Culture is the environment. Creativity happens when people are able to use this baseline in an environment that allows for building new ways of looking at problems. These connections can happen any where inside and outside of your organization, they are new connections amid the chaos that allow for innovation, creativity, craft & design for the idea at hand. Organizational Development is the practice of enabling your people to be their best to meet your organization’s strategic business goals.
About Ed
Ed currently runs Makr Consulting — an organizational development consultancy that specializes in creative organizations and internal brands. Makr focuses on the people, process, and cultural development that drive creativity and innovation in organizations. Ed also holds a SHRM - SCP (Society for Human Resource Management Senior Certified Professional), with over 12 years experience as an OD / HRD professional.
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Ed was the managing director at Plus, an independent ad agency in New York. Before Plus, Ed was a full-time executive level consultant for various agencies in the NYC area. Prior to that he headed the Production department for Taxi NYC. During that time he built the entire department from the ground up at the agency's inception into New York, where he has produced a wide range of integrated projects from traditional to the unconventional. Ed's contributions led to award-winning work which helped contribute to Taxi being named Small Agency of the Year by the AAAA's, two years in a row for 2007 and 2008.
During his career, Ed has been on the management teams of several agencies, running operations and numerous integrated production, studio, project management and IT departments for agencies in the New York City area. His background includes; Vice President, Director of Production for Cossette Post in New York, Creative Services Director for Lois EJL/USA (George Lois' last agency), six years as VP, Studio Services for Ambassador Marketing and stints at Wieden + Kennedy, R/GA and Stein Rogan & Partners in New York. Prior to starting his career in advertising, he studied at the Rochester Institute of Technology, with concentrations in traditional animation and organizational management and pursued an MS at RIT.
Need help?
There are times when organizations can benefit by stepping back and looking inward. We work so hard on outward-facing projects, we often forget to work on our inner selves. I offer organization-wide cultural, core competencies, work-flow and best-practice assessments. I focus my time on how to increase efficiencies, improve culture and how to make organizations more profitable by helping them meet their organizational goals. I'm here to help you develop the teams and culture that will move your firm forward. To learn more, visit Makr Consulting or email me directly.
