Account Executive

The Account Executive (AE) maintains and grows a client's business with the agency on an ongoing and project basis. They direct and coordinate the day-to-day agency efforts on behalf of the client’s product and/or service on assigned accounts. In this role, the AE insures that the agency provides:

Sound and responsible marketing counseling and planning.
Proper and innovative execution of work in all areas on schedule.
Deliver a consistently superior creative product.

The Requirements

Bachelors Degree in Marketing, Advertising or PR.
Interest in and aptitude for creative business and marketing solutions
General knowledge of web application design and build
Minimum of 4 years experience in account management (digital, production, creative)
Experience in Integrated marketing preferred
Well versed in planning campaigns across multiple platforms
Great client-facing experience
Great project management abilities
Self motivated and willing to expand knowledge
Ability to self-manage while managing assigned teams and projects.

Major Contacts

The AE’s position requires ongoing and in-depth interactions with the following: The AE reports to the Head of Account Services. As assigned, the Account Executive has overall responsibility for leading the client service effort. Within the agency, the AE is the leader/coordinator for the client and works closely with all agency personnel in developing plans, recommendations and deliverables. The AE will have direct client contact with assigned agency clients.

Responsibilities and Duties

The AE has four areas of responsibility (specific duties of each are explained below)

Planning, Analyzing, Evaluating

Develop workable budgets, work plans and realistic timetables.
Collaborates with the Account Supervisor or Manager, Client Services, on preparation of marketing recommendations, strategies and actions for the client.
Reviews, analyzes and evaluates the following, relative to the client’s needs and objectives: media output, creative output, research reports and client data.
Provide client platform / business updates on a regular basis to demonstrate upcoming opportunities and threats to their business
Defining project scope, estimate and writing proposals, works with producer in the creation of project specifications and time plans.

Team Leading, Coordinating, Managing

Provides leadership within the agency on behalf of the client and prepares all work requests, client briefs.
Monitors all budget, research and production activity on assigned accounts and communicates status of each project to appropriate agency and client personnel in order to meet project deadlines.
Maintains communications with appropriate agency and client personnel to ensure positive workflow. Escalating exceptions and client issues to Director level as required.
Educating clients and managing their needs and expectations.
Keeping project status reports up to date
Monitoring and enforcing project constraints (schedule / scope / resources)
Champion internal systems for higher productivity working

Project & Product Management

Manage client projects, involved with client projects from start to finish, ensuring successful project completion against deadlines.
Provide and maintain projects status - liaising with development teams, designers and commercial staff to provide accurate updates of project statuses
Project quality assurance - testing and review of output, reviewing outputted deliverables against scope
Source of assets from clients, other agencies and third party suppliers.
To facilitate direct contact or to insulate our staff from direct contact on an as needed basis!
Product manage long term properties including: positioning development, marketing plans, manufacturing or development needs, timeline and roadmap planning, stats analysis and reporting

Marketing & Sales

Networking online and offline to find new business opportunities
Lead and manage new business presentations as assigned
Updating portfolio items for marketing materials
Handling telephone calls for new leads
Arranging sales and creative presentations and meetings
Seeking new opportunities to add value to existing clients
Identifying and nurturing new business opportunities within current client portfolio
Working with clients to sign off submitted work
Invoice chasing and escalation as needed